Romano Mason emigrated to Australia in 1965 and began working with his brothers on their family farm.
With 50 acres of land at Werribee South, Romano established Mason Bros in 1976 at the end of Masons Lane which received its namesake from the company.
Romano’s sons, Marco and Amo Mason joined their father in 1988 and 1995 respectively.
Directors of Mason Bros Vegetable Farms since 2007, Marco oversees and manages all farm operations, marketing and finance, while Amo coordinates crop growth, ground works and equipment maintenance.
With hard work and great effort, Mason Bros expanded their farms. Presently, the total growing enterprise consists of more than 200 hectares (500 acres) located at Werribee South and Balliang in Victoria.
Romano is now retired from growing crops but is still active in the business, managing the workshop and primarily involved with the building and maintenance of farm machinery and equipment.
Mason Bros Vegetable Farms operates more than 200 hectares (500 acres) across two locations at Werribee South and Balliang in Victoria.
Industry leaders in the production of lettuce, fennel and broccoli, the consistent supply of irrigation water from Melbourne Water means that crops can be produced all year.
Our state-of-the-art facilities and equipment include dedicated harvesting and processing equipment, packhouse and cool room storage facilities with the latest farm machinery operating 365 days a year.
We utilise the latest genetics across our crop varieties, with our fennel sought for its taste, size and quality.
We are committed to safe and effective work environments to our staff. We adopt best practice for sustainable agriculture to achieve the highest quality produce.
For three generations, the Mason family have grown quality broccoli, fennel and lettuce for Australian families.
Founder of Mason Bros Vegetable Farms, Romano is still a strong presence throughout the business even though he is technically retired. He can often be found designing, maintaining and manufacturing harvesting and other equipment.
An active part of the Mason Bros farming operations for more than 30 years, Marco is responsible for all farm operations, marketing and finance including the day to day coordination and management of the overall business.
Involved in farm operations for 25 years, growing up working on the farm, Amo is responsible for crop operations, ground works and equipment maintenance, taking a hands-on approach to their operation.